Instagram is an online mobile application that is applied for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and she has fast become a extraordinarily preferred social media tool. Instagram was originally developed so that people could apply different filters to photographs that they had taken on their smartphones and would allow the actual easily upload and share these photos with friends (or account followers) while using Instagram application. More recently video was introduced to Instagram it can now be uploaded, but Instagram video lessons are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There tend to than 300 million Instagram users all through.
Approximately 70 million photos are uploaded per work day.
The account is ‘free’ to start so strategies low barriers to admission.
It is often a medium permits for easy sharing of content twenty-four hours a day.
What connected with success have businesses achieved using Instagram?
Businesses with regard to Levis, L’oreal and associated with others have been able to use the tool to:
To increase awareness as well as products and services.
To increase brand exposure.
To showcase their community and pro bono work to inspire and attract prospective customers to engage their product, service or brand.
Run successful promotions, competitions and freebies.
Small Business marketing success with Instagram
Instagram usually be particularly popular with product based businesses due to its visual nature. Many businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is really because the application allows for photos to posted and shared of people either wearing or making use of these products. For instance, a food manufacturer might post photos of an individual cooking with, sharing a meal, or entertaining friends using their food products. This success is not exclusive to big brands as many small businesses tend to be able to leverage the of Instagram to engage their potential buyers. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 possess achieved this through using of attractive photographs of their food and images of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers different buy instagram likes users would be interested in or search in support of.
Influencer marketing
Bloggers, web 2 . 0 stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of people following their Instagram bank account. This ‘influencer’ group means there are several eyeballs there ready notice your product or service. The audience has been created for you. The engagement has recently been formed and tapping into this finding your product uploaded onto their Instagram feed or featured a new blogger or popular Instagram account holder will in order to to increase audience quicker. Therefore taking time to identify key ‘influencers’ in your industry and also you can tap into this is very important.
Hashtags – What agent?
How would they be used to increase business exposure?
I suggest that if you have an interest in getting onto Instagram you spend time beforehand doing your Hashtag research. Hashtags are tags which you can integrate a caption of a photo that you upload. Moves through a hashtag you need to use the # symbol at the front side of the tag and then add a keyword or several keywords without spaces after the hash expression. For example, you might post a unit image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Might possibly already be familiar with hashtags that they are also popular on Twitter but if you aren’t take a look online figure out some samples of how they are being used. The reason of the hashtag is to tag your photo into a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.